"Should be required viewing in every Australian School. The film interrogates notions of citizenship and national identity, and a questing desire for personal authenticity."
The Weekend Australian

Frida is a young Lebanese woman with a thick Aussie accent and a dream of creating her own fashion empire. When she wins $4000 in a radio competition, Frida opens a shop in Sydney Road Coburg, hoping to create a fashion Mecca for Islamic women.

But business in burkas is slow. With creditors knocking at her door, Frida ditches the slow selling hijabs to make room for a glamorous range of Hollywood styled gowns.

With passion, humour and relentless stamina this “little aussie battler in a scarf” negotiates a long distance romance and the dramas that ensue when couture and cultures collide.

"Frida sucks us in, appearing as a fictional character in a story whose momentum seems unstoppable."
The Weekend Australian

"Like a feature film but inhabited by real people."
The Weekend Australian